Difference between revisions of "Michael's Projects"
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The Convivial Tool or Service seeks to make the user autonomous, while traditional marketing seeks to make the user dependent. One way to resolve this conflict would be to organise the vendor as a consumer's cooperative (see above), in which case the vendor becomes dependent on the consumers. But another approach would be to develop rational marketing strategies based on pushing customer service as far as possible. | The Convivial Tool or Service seeks to make the user autonomous, while traditional marketing seeks to make the user dependent. One way to resolve this conflict would be to organise the vendor as a consumer's cooperative (see above), in which case the vendor becomes dependent on the consumers. But another approach would be to develop rational marketing strategies based on pushing customer service as far as possible. | ||
| − | To understand Total Customer Service you have to drop economic rationality and aim to save the world, rather than to make a profit. But the closer you can get to this concept, the more you will be serving the interests of your customers. It is therefore the most powerful driver towards true customer service. The weakness of such a drive probably explains why Sarah Lacy found most of the 2009 TechCrunch start-ups [http://www.techcrunch.com/2009/09/17/memo-to-start-ups-you%E2%80%99re-supposed-to-be-changing-the-world-remember boring]. Note also that the | + | To understand Total Customer Service you have to drop economic rationality and aim to save the world, rather than to make a profit. But the closer you can get to this concept, the more you will be serving the interests of your customers. It is therefore the most powerful driver towards true customer service. The weakness of such a drive probably explains why Sarah Lacy found most of the 2009 TechCrunch start-ups [http://www.techcrunch.com/2009/09/17/memo-to-start-ups-you%E2%80%99re-supposed-to-be-changing-the-world-remember boring]. Note also that among the winners was [http://www.crunchbase.com/company/citysourced CitySourced], a start-up with a social purpose. |
==Usable Help Sites== | ==Usable Help Sites== | ||
[[Category:Projects]] | [[Category:Projects]] | ||
